The mobile Augmented Reality market is increasing rapidly empowered by paid application downloads, subscription services and advertising.
ST-Ericsson works with several leading companies and institutions for innovative development and research in the field of Augmented Reality. Internally, we focus on adapting the technology to the limitations in a mobile device to deliver maximum performance at very low power consumption.
Augmented Reality blurs the line between reality and the computer world by enhancing our impressions. So far, Augmented Reality has been using the camera and the location to overlay web data, such as text, images, animations and links on the device display.
One of our partners, Metaio, has exploited our NovaThor U8500 smartphone platform’s efficient graphics utilization, processor extensions and camera integration to provide a smooth and responsive user experience. Metaio showcased its augmented reality browser Junaio, which uses GPS data, combined with state-of-the-art image-recognition and processing, to overlay information and graphics on to the real-time images being captured by the smartphone’s camera.
Augmented Reality uses the camera and the location to overlay digital data on the real world such as text, images, animations and links on the device display.
To make this possible, handsets need a camera, GPS, tilt sensors and a compass, combined with wireless mobile broadband. The mobile AR software uses these elements to identify the user's location and bearing, to find surrounding objects or locations that have been geotagged - their positions marked and associated with one or more sets of server-based data.