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Display and TV

The display market is living concurrent evolutions for an extended user experience. Implementing displays with extremely high resolution is a way for OEMs to differentiate, and AM-OLED technology is now a reality in smartphones. Fast UIs enabled by efficient multi-touch panels have also changed the way users are interacting with the device, resulting in ever increasing 3D performances to deliver the best use cases.

The next step for richer experiences is Augmented Reality where the camera and locations are used to overlay web data on the device display and proximity and gesture recognition are realized with different sensors.

HIGH RESOLUTION DISPLAYS IN SMARTPHONES AND TABLETS

ST-Ericsson is driving the MIPI standardization evolution to meet the requirements that come with higher resolution displays. All ST-Ericsson smartphone platforms will integrate MIPI DSI. Our tablet chipsets will also utilize Display Port and IP, specially targeted for tablet displays and developed by our mother company STMicroelectronics.

3D DISPLAYS

At the Mobile World Congress, ST-Ericsson was the first company to demonstrate 3D in high definition (1080p) using HDMI signaling (on TV) and auto-stereoscopy (3D w/o glasses) on our smartphone platform, NovaThor U8500. These features will be part of the next product generation. In parallel, we are working closely with several partners to develop new applications enabling 3D features.

HDTV

The ST-Ericsson audio/video bridges roadmap includes MIPI DSI/DPI to HDMI bridge and focuses on bringing down cost and power consumption to meet future platform requirements. We are also carefully monitoring Wireless Display technologies to get ready to integrate in the next chipset generation.